Curiosity.
With clarity.
A bold, approachable identity for finding your way through technology. Rooted in “pata karo” — find out. Built to grow with every question.
ptakaro.com
THE PRIMARY SIGNATURE / INK + WHITEOpen to discovery.
A geometric “p” with a diagonal opening: a small visual cue for looking further. A confident lowercase wordmark makes the name approachable. Lead with the full signature while the brand is becoming familiar.
Primary / light backgroundsReverse / dark backgrounds
The discovery mark
App & social avatarGive it room.
Keep clear space of at least one quarter of the symbol’s height on every side. Keep the supplied icon-to-wordmark proportions and spacing intact.
Keep it readable.
Full signature: recommended minimum 140 px wide digitally or 30 mm in print. Standalone symbol: minimum 24 px. Use the dedicated favicon below that size.
Keep it consistent.
Use only supplied color variants. Never stretch, outline, rotate, add shadows, or place it over busy imagery. Write PtaKaro in prose and ptakaro.com as the domain.
Calm foundation.
Bright curiosity.
Ink carries authority. Lime is the recognition cue. Warm paper gives content breathing room. Start with roughly 70% neutral surfaces, 20% ink and 10% lime; use lime for moments that matter.
Accessible pairings
Use ink text on lime, white or paper. Use white or lime text on ink. Never use lime text on white or white text on lime. Avoid treating color alone as a status indicator.
Digital first
HEX and RGB are the source palette. Export imagery in sRGB. Keep lime flat and bright; gradients and glows are outside the core identity.
Print with a proof
Convert using the printer’s actual ICC profile and approve a physical proof. RGB lime cannot be matched exactly by every CMYK process; consider a spot ink for signature pieces.
Clear in every detail.
One versatile Latin family keeps the experience coherent, from headlines to price comparisons. A complementary Arabic-script family supports Urdu. English and Urdu examples are shown below in the actual brand fonts.
Plus Jakarta Sans
800 for expressive headlines. 700 for navigation and labels. 400–500 for everyday reading. The logo wordmark is supplied as outlines; do not recreate it by typing the name.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 · Rs 124,999 · 128 GB
| Display | 64–112 px / 1.05 / 800 |
| Heading | 32–48 px / 1.15 / 700 |
| Body | 16–18 px / 1.65 / 400 |
| Label | 12–14 px / 1.4 / 700 |
Noto Sans Arabic
ٹیکنالوجی کو سمجھیں۔ بہتر انتخاب کریں۔
Use right-to-left layout, natural character shaping and generous line height. Start Urdu body text at 18 px with 1.9 line height. Keep letter spacing at zero. Keep English product names and numbers in their natural direction.
The Latin wordmark stays unchanged in bilingual layouts; Urdu accompanies it as text rather than a substitute logo.
Your curious,
well-informed friend.
PtaKaro helps people understand technology and make informed choices. Start with phones and electronics; keep the identity broad enough for software, services and whatever comes next.
you choose.
Primary brand line. Use on campaigns and introductions, with space around the logo. It is optional, never permanently attached to the signature.
Personality: curious, direct, helpful, independent.
Roman Urdu: “Pehle pata karo.”
A system.
Beyond the logo.
Big typography, purposeful lime, crisp borders and calm surfaces make the identity recognizable. The examples below demonstrate the visual direction; they are not a working product or live editorial content.
Phones / Compare / GuidesYour next upgrade.
Understood.
Explore the details. Understand the differences.
Find the technology that fits your life.
Start with what matters.
Camera, battery or performance? Make your priorities clear.
The details, compared.
A simple view of the differences that shape your choice.
Less tech jargon.
Useful answers to the questions you actually have.
Feed / 1080 × 1080
Story / 1080 × 1920
Link preview / 1200 × 630
Profile cover / 1500 × 500
Photography
Use clear product photography with honest colors and a quiet background. Show useful details. Keep campaign copy outside the photograph where possible.
Layout & UI
Use an 8 px spacing rhythm, 12 px button corners and 24 px feature cards. Primary buttons use ink text on lime. Reserve decorative curves for the symbol.
Motion
Keep hover and focus transitions around 160–200 ms. Prefer subtle fades over constant movement. Honor reduced-motion preferences and visible keyboard focus.
Your brand.
All right here.
The complete identity is visible on this page. Explore the logo, color palette, English and Urdu typography, website concept and social examples above.
Signature / discovery lime
Profile identityKeep asking.
PtaKaro.